Automation.
As a marketer, you spend a lot of time sending emails to your (potential) visitors. With email automation, you can streamline the process of sending service emails and marketing emails. This allows you to effortlessly guide your ticket buyers through their customer journey.
How does Automation work?
For each situation, you set up a workflow with specific triggers and rules to reach targeted audiences using email templates filled with placeholders. In other words, these are tools that help you deliver the right information to the right audience at the right time with precision. ;)
Inform your visitors
Around an event, it’s crucial to keep your attendees well-informed. With email automation, you can send a convenient email the day before the event with all the practical details, and then thank your guests the day after for attending. These service emails are easy to automate, allowing you to save time for other tasks.
Automate your marketing
Tickets don’t sell themselves just yet, but we’re on the right track. The possibilities for leveraging email automation in this process are endless. For instance, you can set up a system where pop music fans receive a monthly overview of upcoming concerts. Additionally, encourage repeat visits by sending all new attendees a unique discount code for another show.