October 30 2024

When you're organizing events, you want your audience to be truly engaged. One of the most effective ways to reach them and stay connected is through email marketing.

Any way to reach your audience online—outside of a WhatsApp group chat or an email list—goes through a marketing platform of a tech giant. On these platforms, you're always dependent on the platform and its algorithm. With email marketing, you connect directly with your audience and have control yourself. With Stager, you have all the tools at your fingertips to do this smoothly and easily, and you remain the owner of all your data.

In this blog, I'll tell you how to make the best use of Stager to reach your audience with targeted campaigns, reminders, and follow-ups. That way, you always stay top-of-mind with your event visitors.

1: Targeted email campaigns

Reaching your target audience is easy by sending mailings. You really make a difference by reaching them with content that truly speaks to them. This increases engagement because they see the relevance of your emails and get something out of it.

With Stager's Audience Builder, you can create very specific target groups from your ticket buyer database. You create groups based on attendance behavior, interests, demographic data, or other useful filters. This way, you can precisely cater to what your audience is interested in and make every email personal and relevant.

• Grab attention with your subject line. Choose something active like: "Early Bird tickets are flying out the door!" This immediately creates urgency.
• Use good and recognizable visuals. No one gets excited about a dull email with just text. Make sure your event's branding is clearly visible; this ensures recognition and strengthens your brand.
• Keep it short! People's attention spans aren't that great nowadays. Keep your texts concise and make sure your email is scannable.
• Address your recipient personally! With our placeholders, you automatically insert the recipient's first or last name, even when sending a bulk email. This feels much more personal to the recipients.
• Make the content relevant by basing it on previous events your audience has attended. Thanks to Stager, you can create target groups of people who have been to similar events, making your emails even more appealing and personal.

Analysis

After sending your emails, you can easily see in Stager how often they've been opened. Want to know exactly how much impact your emails have? Then use sales tracking links. This allows you to track how many tickets were sold directly through your email.

By analyzing the results, you gain insight into which emails perform well and where there's room for improvement. Test, for example, with different subject lines. Research shows that emails with personalized subject lines increase the open rate by about 6.5%. But also experiment with different call-to-actions (CTAs). Studies show that testing a lot with different CTAs can increase the click-through rate by 5 to 6%. This pays off in the long run. Also, try different sending times and find out what works best for your audience.

2: Event reminders

Sending event reminders is oh so simple, but oh so effective. Did you know that you can reduce the number of no-shows by 10 to 20% by sending reminder emails? That also means 10 to 20% more revenue at the bar. ;)

And let's be honest, how nice is it to get a friendly reminder for an event you almost forgot about that's happening the day after tomorrow?

These emails are not only useful to prevent no-shows, but they also offer you as an organizer the perfect chance to increase engagement.

Give your reminder emails a personal touch to make the most of them. For example, you can share a Spotify playlist with music from the artist to get your audience in the mood, or include directions to the venue. There are many creative possibilities that ticket buyers will appreciate and that will further increase engagement. Share exclusive content, like a video with behind-the-scenes footage of artists, and offer your email recipients special discounts on merchandise or drinks during the event.

Automation

If you organize multiple events weekly, sending reminder emails can be quite time-consuming. Fortunately, with our email automation feature, you can fully automate this process. This way, you never have to think about it again!

In Stager, you design different reminder emails yourself for various types of events. Then you easily set when a particular email is sent to the ticket buyers of a specific type of event. This way, you can personalize emails and refer to a different event for each recipient using placeholders. This not only saves you valuable time as a marketer but also ensures that your audience is always informed of the most important information about the event they want to attend.

3: Follow-up emails

After an event, it's important to stay in touch with your visitors. With follow-up emails, you can thank them for coming and immediately generate excitement for future or similar events. You can do this, for example, by offering visitors a discount for the next event to encourage repeat attendance. This way, you kill two birds with one stone: it's not only polite and attentive, but you also directly reach the right audience for your next events.

Additionally, you can ask visitors for feedback. This not only provides valuable insights into what went well and what could be improved, but it also encourages visitors to attend future events. Surveys are especially effective when combined with strategic follow-up actions, like personalized thank-you emails or exclusive offers. Events that regularly ask for feedback afterwards measure higher engagement and greater audience loyalty.

It also turns out that asking for feedback contributes to forming a community. This is because visitors who feel heard are more likely to buy a ticket again. This creates an engaged audience.

Automation

Just like reminder emails, you can also automate follow-up emails. You set in advance which type of email is automatically sent after which type of event. Thanks to placeholders, the right information is always sent to the right recipient. This way, after an event, you no longer have to deal with something that's already behind you, and you can fully focus as a marketer on the upcoming events.

Email marketing is a powerful way to increase your audience's engagement. With the tools that Stager offers, you make it a lot easier for yourself. With the handy drag & drop mailer, the email automation feature, and the extensive CRM system with detailed customer profiles, you have all the tools within reach.

Discover more of all our marketing, planning, and ticketing features. We've got plenty more tools that you'll find super useful!